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Amway is one of the world's largest direct sales companies and offers a variety of products, primarily in the health, beauty, and home care markets. The privately held company has brands that include Nutrilite vitamins, mineral and dietary supplements, Artistry cosmetics and eSpring water filters. Amway conducts business through affiliates in more than a hundred countries and territories around the world.


Amway's goal was to improve the customer experience and further enhance their ability to deploy marketing programs and loyalty promotions across multiple regional affiliates. Amway had selected Siebel Marketing as their global campaign management platform and Siebel Loyalty for as their global loyalty management. Amway implemented a roadmap for rolling out Siebel and BI globally while simultaneously decommissioning some legacy systems. Amway was able to leverage some of their existing CRM and BI investments in achieving their objectives.


Eagle Creek has collaborated with Amway's internal team in promoting multiple Siebel/BI releases a year into the production environment. These releases include a variety of enhancements and application extensions. During this period, Eagle Creek has helped Amway improve the experience for their customers and agents, promoting greater loyalty and retention. Amway has been able to manage to their budget by combining some existing and newer technologies, as well as using Eagle Creek's unique U.S. Onshoring model, which combines on-site with offsite (but onshore) consultants located at our U.S. Technology Centers.

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